Vert Properties Wins Bid to Buy 56-Acre Prickett Nursery in Mantua Township, New Jersey

Vert Properties, Inc. won the bid for Prickett Nursery and Garden Center in Mantua, New Jersey. The company was represented in this transaction by Frank A. Lauletta of the law firm.

The 56-acre property has been owned and operated as a nursery by the Prickett Family since 1876. Prickett Nursery’s roots are traced to two Irish immigrant brothers Joseph and John McCleary, who built a house on the Mantua Boulevard property, and launched a business. Conveniently located just a mile from Route 55, the property has road frontage on Mantua Boulevard, E. Sussex Avenue, and Woodbury/Glassboro Road. Seven homes also sit on the large plot of land.

Prickett’s Nursery was a Sewell, NJ institution for over 125 years, but it closed when the prior owner Edward Smith Prickett died in December 2015 at age 80. He had sworn to work at the nursery until the day he died, and he nearly accomplished his goal.

Vert Properties, headquartered just down the street at 591 Mantua Boulevard, does not have current plans to develop the property. The nursery will simply add to Vert’s growing portfolio of properties, which spans from Southern New Jersey to Center City, Philadelphia.

Frank Lauletta of Lauletta Birnbaum, LLC, the attorney representing Vert Properties, stated that “Vert decided to purchase the parcel because not only is it a beautiful, park-like property in and of itself, it’s also situated adjacent to the 110-acre Tall Pines State Preserve and just one mile down the street from the new Jean and Ric Edelman Fossil Park at Rowan University that is currently being developed,” said Lauletta. “In a developed town like Mantua,” he continued, “it isn’t often that a large parcel of mostly undeveloped land like the Prickett Nursery becomes available.”

About Vert Properties: Vert Properties, Inc. is a privately-held real estate leasing, development, and management firm headquartered in Sewell, New Jersey.

Vert’s business is focused in the Philadelphia and Southern New Jersey markets. In Philadelphia, their focus is residential properties and apartments in highly desirable neighborhoods like Center City, the Art Museum, and Northern Liberties. In New Jersey, Vert Properties takes a broader approach by developing and managing office, retail, and warehouse properties in addition to traditional residential properties. About Lauletta Birnbaum: Lauletta Birnbaum provides a range of corporate, transactional, intellectual property, and litigation services to companies throughout the country in various industries from real estate acquisitions and sales, development and leasing to software, data, and other high-tech industries. Designed to maximize flexibility and value in this challenging business climate, the firm offers real-world business strategy and legal expertise, often serving as outside general counsel to its clients. To learn more, visit

Bio of attorney Frank Lauletta on law firm website:

Blog of Frank Lauletta:

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Lauletta Birnbaum to Expand Incutate Co-Working Facility that enables Start-Ups and Small Businesses

Office Location of Incutate

Incutate, LLC is expanding in Southern New Jersey, serves the needs of start-up and emerging growth companies by providing an incubator-type work environment.


/ — Lauletta Birnbaum, LLC (Sewell, NJ) formed Incutate, LLC in 2011 as a consulting firm to serve the needs of start-up and emerging growth companies in Southern

New Jersey. A few years later, the concept evolved into a fully equipped 10,000 square foot co-working facility adjacent to the law firm’s headquarters located at 591 Mantua Boulevard in

Sewell, New Jersey. Since the facility is near capacity, the Firm is in the process of expanding Incutate into additional space in the building and plans to add an additional 10,000 to 15,000 square feet.

As a law firm serving the needs of many companies throughout the country in various industries and in various stages of business, Lauletta Birnbaum, LLC came to realize that entrepreneurs in the Southern New Jersey area, especially south of Camden County, are not afforded access to the same professional office resources and professional advice that is more readily available to companies in nearby regions such as Philadelphia, New York and Northern New Jersey markets. Frank Lauletta, a founding member of the Firm, stated that “being based in Gloucester County, New Jersey, we felt it was important to form Incutate to help advance our region’s growth and to increase its drive for entrepreneurship and innovation. The name was derived from the words ‘incubate’ and ‘technology,’ and the goal is to provide a collaborative environment.”

Incutate member companies benefit not only from having access to professionals that visit the facility, but also by interacting and communicating with other Incutate member companies. Companies in coworking facilities such as Incutate have the opportunity to share knowledge, recognize important issues, and quickly address and solve problems as they pass through various stages of growth. Many of the issues growing companies face are the same or similar to those experienced by their peers.

Street View of Incutate

“Many startup companies cannot afford the basic organizational structure, such as a properly equipped office, protection of any intellectual property, legal advice, and financial and accounting advice,” explains Frank Lauletta. “The incubator type approach we have developed keeps start-up costs low, while providing a broad range of necessary infrastructure. The model also works for established companies looking to expand into a new area. For instance, Molix, a well know sport fishing tackle manufacture based in Italy, started its U.S. operations in our facility.”

Molix Team, Lauletta Attorneys at Incutate (Frank Lauletta, 2nd from right)

The Incutate co-working facility is managed by Vert Properties, Inc., which also maintains its corporate headquarters in the Incutate facility. For more information about Incutate call

(856) 347-8125 to schedule a tour.

More information about Frank Lauletta, founding partner, is at

Caitlin Mattera

Lauletta Birnbaum


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How To Make Connections On LinkedIn The Right Way

LinkedIn is a fabulous online networking tool that can help you grow your connections and business.

The problem is because it’s online, there are a lot of lazy people out there who rely on the standard request:

“I’d like to add you to my professional network.”

How many times have you received one of these requests to connect from someone on LinkedIn that you’ve never heard of before?

They’re maddening, aren’t they?

I’m not the greatest at remembering names, so I guess there’s a slim chance that I may have met them at a conference or networking event.

The problem is, by sending LinkedIn’s generic invitation if you’re “unknown” to the recipient, it’s probably going to be ignored.

Make it personal

It’s my understanding that the only way you can personalise your request is if you click on “connect” from the person’s LinkedIn profile from your desktop or laptop. You don’t get the option when using the app.

From my point of view, if you want to connect with me, you need to tell me why.

There are a lot of folks out there that want to make themselves look well connected by sending requests to every Tom, Dick and Harry.

What’s the point in that?

LinkedIn loses its effectiveness as a potential marketing tool if you’re connecting to random people.

No. If you want to get the most out of it and want to connect to certain people, give them a damn good reason why they should accept.

How to be personal

It goes without saying your LinkedIn profile should carry a professional photo of you. Leave the ones of you cycling, running, or dancing on tables for Facebook.

Then you should always start your request with a greeting bearing the recipient’s name (spelt correctly).

Tell them how you know them. Perhaps you have mutual acquaintances, follow each other on Twitter, or met at a networking event, conference etc.

Once you’ve done that tell them why you want to connect with them followed by a short description about what you do.

Finish off with a bit of flattery about their work (not so much that it’s creepy or embarrassing) and sign off in a friendly way.

Personally, if I get the generic connection request, it’s very unlikely I’ll accept (especially if I don’t know the sender) and I’m sure I’m not alone.

If you want to make an impact and some valuable connections, put in the effort to make it personal.

Sally Ormond, Briar Copywriting, is a professional copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to or call +44(0)1449 779605.

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Corporate Branding – Will they remember you?

In today’s market selling quantity seems to be the rule of the day. Slap together something quick and don’t worry about what flies out the door, it doesn’t even matter who the purchasers are.

Companies who focus on branding will stand out amongst the crowd. Why? They have recognized that most buyers’ especially online buyers need confidence in doing business with an established entity. Nothing shows your commitment to your business like a well developed branding strategy. Having a great logo is the first major step towards cultivating this development. Sure there are plenty of “out-of-the-box” logo solutions and the prices are more than appealing to a business that doesn’t recognize the value of their corporate image.

The Difference

Why should you spend more than $300 on a logo? Would you buy a car for $1000? Chances are if you do you’ll be paying a lot more for maintenance and the headaches it will bring. You always get what you pay for. This can’t be stressed enough. If you are willing to sabotage your business from the very beginning by neglecting the image you portray to your potential clients, that logo will be costing you a lot more than you’re willing to invest. A professional Graphic Designer will invest a lot of time, researching to produce a logo that is truly unique (vital to branding and making your mark) and introduce you to a solid first step in Branding your company as a powerful entity. A logo is further enhanced by the elements built around it. With everything related to design, everything should be custom made, now more so than ever because the competition for capital is increasing. You have to be better than your competitors in as many ways possible.

For the young start-up company, budgets may disallow you the option of working with a professional designer. There are plenty of great designers out there that won’t gouge your pocket book but be certain that they are capable of creating exactly what you want and that they have the experience to expand upon the logo design provided. You want someone who is business savvy and has demonstrated their applied knowledge. They must be able to foresee the bigger picture. The success of your business rests on this.

Putting it Together

Generally speaking the more experienced the designer the higher the rates charged. With the experience you will usually get a product that has been developed and refined over time. A veteran Graphic Designer will be designing with the big picture in mind taking your investment dollars further. The numbers quoted are relative to what they generate, a client will be happy to invest money when they see return. If the image developed for them attracts customers price becomes secondary. Recognize the value of your image and take your logo very seriously. As human beings we are visual.

For the long haul

Generally a business that has quality services to offer and takes their image seriously will understand the value of investing in professional design. Most successful businesses know how much they must devote to marketing in order to generate the sales they desire. Those marketing dollars will be more effective if your Branding approach was cultivated properly. If you take your business seriously chances are you’ll attract the same. How do you want to be viewed?

A Bit about the Logo

For the most part focus was placed on the business mentality rather than the logo itself. There are different types of logos. Many large corporations utilize strictly text or abbreviations. Companies like DELL, IBM, RCA, ABB, etc. Text logos are very popular and are easily integrated across the Branding board. Iconic treatments are also utilized by many businesses. An icon can be very powerful in identifying a company. Take Apple or Nike for example. Using imagery is a very powerful strategy in branding. Symbols guide us in our lives and daily activities. Icons can be very simple and clean to more complex utilizing gradients and simulated 3D. Illustrative (beyond iconic) is less frequently used but can work effectively for companies that usually want to portray a timelessness or “natural” homey feeling typically found on a bottle of tomato sauce or organic potato chips.

Everything outlined above can dictate the price of your logo. The logo is a powerful aspect of your company. It should take time to create and will require much attention if it is to create a powerful Branding strategy. Be sure that the logo designer of choice is willing to provide you with mock ups and multiple revisions and is willing to help take your company to the next level.

Author Bio Tyson Fenech is the Creative Director for Core Creative Concepts. Designing web sites and print materials for the past 7 years helping both small startups and Fortune 500 companies.

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Going The Extra Mile to Business Success

You cannot fail when you give more than 100 percent. In whatever endeavour you are doing, always give more than one hundred percent. You will find that whenever you do this, your rewards will always be far greater than the extra effort you expended. Some people refer to this success concept as going the extra mile. What it means is that you need to give people more than they expect.

If you are working in your business and want to see it grow, the surest way to achieve it is by giving more. Customers are impressed when they discover a business that is innovative and gives them more than what they expected. Look for better and more efficient ways to do things. For example, make it easy to order from your site. Reduce the number of clicks to get to relevant information about your product or the order form.

Don’t be afraid of giving information for free. This is a crucial step in the online world to building credibility and trust. A free report or a sample (or extract) from your information product will enable your potential customer to determine whether what you are offering is what they are looking for.

Always include some free (but valuable) bonuses with every product ordered. This also promotes the perception of getting more than what was paid for. In some cases, I have purchased products on the net because the free bonuses interested me more than the main product.

Ensure that your product delivery is quick and efficient. If you sell an information product, ensure that the customer can download it as soon as they have paid for it. Provide alternative download formats and locations so that all needs are catered for. Follow up a couple of days later to ensure they received their products without problems. If they had problems, resolve them straight away and provide an additional bonus to compensate for their inconvenience.

If your product needs to be shipped, provide your customer with alternative shipping methods. You customer can then choose how quickly their order is to be delivered and they can pay for the faster alternatives. Again, follow up to ensure they received their order on time and without problems.

Go the extra mile with customer complaints. This is an excellent opportunity to turn a disgruntled buyer into a life long supporter of your business. Acknowledge problems and resolve them quickly. Thank the customer for making you aware of them. You can be sure that if one customer has had a problem, then others have also had the same problem too.

For those working directly with customers, always give them more than they expect and you will generate more sales. Sometimes just giving a big, warm smile and courteous attention to the customers’ requirements are all that is required. In the online world, prompt attention to email and courteous responses will boost your reputation and your sales. Spend the time to determine the customers’ need and then you will be in a position to satisfy it. I stress to you be sure to concentrate on satisfying the customers need.

Have you ever been into a store and everyone is glum and does not want to serve you? Do you feel inclined to buy from them? No. But go into a store where they seem glad to see you and willing to help you and you feel far more like buying their products. The same applies to the online world. A well-designed web site with easy access to information will yield greater results. Make your web site user friendly!

Don’t sit around waiting for people to buy. Ensure that your marketing communications ask for the order! Encourage responses through offering a strong guarantee. When someone makes a claim under your guarantee, honour it. This is part of the trust building process.

Make the effort to develop additional skills in your spare time. Studying about leadership or how to motivate people will always be of help in building your business. There is always something new to be learnt when it comes to dealing with people and influencing them to buy.

However, never lose sight of your most important task right now – keeping your existing customers satisfied.

Author Bio

Article by Kevin Sinclair, CPA, of Personal & Business Success Resources. Visit his website at

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How can you help your business to thrive in a Co-Working Space?

Co-working is getting a lot of attention right now, and it’s easy to understand why. If you’ve never heard of this type of office before, a co-working space is simply a dedicated office space where companies can rent a desk or five on a per-week or per-month basis. The office has facilities including computers, meeting rooms – and if you’re lucky – a kitchen.

If you’re an entrepreneur, business owner or startup who primarily works from home, then co-working offers a range of benefits – a professional environment to host clients, a chance to escape the home office and still use a comfortable chair, and a built-in network to help your business grow.

But co-working can have it’s downsides. It’s been accused of being trendy, gimmicky, fostering competitiveness and negativity, and of being the most unproductive environments business owners could find themselves in. If you’re thinking of using a co-working space, here are some tips to help you get the most out of the experience:

1. Look for the right space

Different co-working spaces attract different types of businesses. As with any other business activity, think carefully about your needs and goals are before you choose your space. Tour lots of different spaces and look for one that fits in well with your business goals.


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5 Email Marketing Tips to Grow Your Small Business

Are you looking for ways to use email marketing to grow your business? Then you’ll want to take a look at these five email marketing tips to help boost your sales.

As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.

However, studies continue to show that customers prefer to receive marketing materials via email, making email marketing one of the most important strategies to focus on.

Not to mention, the ROI on email still impresses. In fact, for every one dollar you spend email marketing, you can expect at least $44 in return.


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