Vert Properties Wins Bid to Buy 56-Acre Prickett Nursery in Mantua Township, New Jersey

Vert Properties, Inc. won the bid for Prickett Nursery and Garden Center in Mantua, New Jersey. The company was represented in this transaction by Frank A. Lauletta of the law firm.

The 56-acre property has been owned and operated as a nursery by the Prickett Family since 1876. Prickett Nursery’s roots are traced to two Irish immigrant brothers Joseph and John McCleary, who built a house on the Mantua Boulevard property, and launched a business. Conveniently located just a mile from Route 55, the property has road frontage on Mantua Boulevard, E. Sussex Avenue, and Woodbury/Glassboro Road. Seven homes also sit on the large plot of land.

Prickett’s Nursery was a Sewell, NJ institution for over 125 years, but it closed when the prior owner Edward Smith Prickett died in December 2015 at age 80. He had sworn to work at the nursery until the day he died, and he nearly accomplished his goal.

Vert Properties, headquartered just down the street at 591 Mantua Boulevard, does not have current plans to develop the property. The nursery will simply add to Vert’s growing portfolio of properties, which spans from Southern New Jersey to Center City, Philadelphia.

Frank Lauletta of Lauletta Birnbaum, LLC, the attorney representing Vert Properties, stated that “Vert decided to purchase the parcel because not only is it a beautiful, park-like property in and of itself, it’s also situated adjacent to the 110-acre Tall Pines State Preserve and just one mile down the street from the new Jean and Ric Edelman Fossil Park at Rowan University that is currently being developed,” said Lauletta. “In a developed town like Mantua,” he continued, “it isn’t often that a large parcel of mostly undeveloped land like the Prickett Nursery becomes available.”

About Vert Properties: Vert Properties, Inc. is a privately-held real estate leasing, development, and management firm headquartered in Sewell, New Jersey.

Vert’s business is focused in the Philadelphia and Southern New Jersey markets. In Philadelphia, their focus is residential properties and apartments in highly desirable neighborhoods like Center City, the Art Museum, and Northern Liberties. In New Jersey, Vert Properties takes a broader approach by developing and managing office, retail, and warehouse properties in addition to traditional residential properties. About Lauletta Birnbaum: Lauletta Birnbaum provides a range of corporate, transactional, intellectual property, and litigation services to companies throughout the country in various industries from real estate acquisitions and sales, development and leasing to software, data, and other high-tech industries. Designed to maximize flexibility and value in this challenging business climate, the firm offers real-world business strategy and legal expertise, often serving as outside general counsel to its clients. To learn more, visit

Bio of attorney Frank Lauletta on law firm website:

Blog of Frank Lauletta:

Lauletta Birnbaum to Expand Incutate Co-Working Facility that enables Start-Ups and Small Businesses

Office Location of Incutate

Incutate, LLC is expanding in Southern New Jersey, serves the needs of start-up and emerging growth companies by providing an incubator-type work environment.


/ — Lauletta Birnbaum, LLC (Sewell, NJ) formed Incutate, LLC in 2011 as a consulting firm to serve the needs of start-up and emerging growth companies in Southern

New Jersey. A few years later, the concept evolved into a fully equipped 10,000 square foot co-working facility adjacent to the law firm’s headquarters located at 591 Mantua Boulevard in

Sewell, New Jersey. Since the facility is near capacity, the Firm is in the process of expanding Incutate into additional space in the building and plans to add an additional 10,000 to 15,000 square feet.

As a law firm serving the needs of many companies throughout the country in various industries and in various stages of business, Lauletta Birnbaum, LLC came to realize that entrepreneurs in the Southern New Jersey area, especially south of Camden County, are not afforded access to the same professional office resources and professional advice that is more readily available to companies in nearby regions such as Philadelphia, New York and Northern New Jersey markets. Frank Lauletta, a founding member of the Firm, stated that “being based in Gloucester County, New Jersey, we felt it was important to form Incutate to help advance our region’s growth and to increase its drive for entrepreneurship and innovation. The name was derived from the words ‘incubate’ and ‘technology,’ and the goal is to provide a collaborative environment.”

Incutate member companies benefit not only from having access to professionals that visit the facility, but also by interacting and communicating with other Incutate member companies. Companies in coworking facilities such as Incutate have the opportunity to share knowledge, recognize important issues, and quickly address and solve problems as they pass through various stages of growth. Many of the issues growing companies face are the same or similar to those experienced by their peers.

Street View of Incutate

“Many startup companies cannot afford the basic organizational structure, such as a properly equipped office, protection of any intellectual property, legal advice, and financial and accounting advice,” explains Frank Lauletta. “The incubator type approach we have developed keeps start-up costs low, while providing a broad range of necessary infrastructure. The model also works for established companies looking to expand into a new area. For instance, Molix, a well know sport fishing tackle manufacture based in Italy, started its U.S. operations in our facility.”

Molix Team, Lauletta Attorneys at Incutate (Frank Lauletta, 2nd from right)

The Incutate co-working facility is managed by Vert Properties, Inc., which also maintains its corporate headquarters in the Incutate facility. For more information about Incutate call

(856) 347-8125 to schedule a tour.

More information about Frank Lauletta, founding partner, is at

Caitlin Mattera

Lauletta Birnbaum


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